For our inaugural episode of the How to Run a Catholic Store podcast I interviewed Alan Napleton, President of the Catholic Marketing Network about industry trends and the upcoming trade show.
The Changing World of Catholic Retail
Books are no longer the main-stay for Catholic retailers. Over the past few years there has been a big drop in the shelf-share given to books and it has been replaced with gift items. Even Barnes and Noble does this. Have you noticed how much of their stores are dedicated to toys now? With Amazon being a click away on the phone, Catholic retailers need to figure out ways to set themselves apart from being just a store. This leads me to:
Your Store as a Center of Evangelization
You need to find ways to make your store a destination for Catholic education, not just buying. Run classes, have special events, open a coffee shop; but do something beyond just selling stuff. I’ll talk about this more in depth in another episode.
The World of Christian Propaganda
Ever since the Mormon and Catholic Churches were vilified for their roles in the California Marriage Amendment, homosexual activists have been looking for ways to neutralize Christian resistance to their agenda. Their anti-Mormon campaign seems to have been pretty successful as the Boy Scouts changed their membership policies without any objection from the Mormon Church.
They have also been trying to get books published by Christian publishers using the Bible to defend homosexual sin as moral. The first publisher to fall for this was Convergent. This imprint is owned by Random House and is overseen by Stephen Cobb who also overseas the WaterBrook Multnomah imprints. He says that each imprint is separate and the staffs don’t have to work on the same projects. See what they did there? They created a separate Christian imprint to tear down Christianity while making money off Evangelicals through the WaterBrook Multnomah imprint.
The more unfortunate thing is that Mr. Cobb also oversees the Image Catholic imprint. This imprint was resurrected by Random House several years ago and has been putting out some fine titles. I hope that this imprint doesn’t join Convergent as a tool for anti-Catholic propaganda.
Links from the show: