McVan, Inc., a manufacturer of Catholic jewelry and rosaries has a new post out with three suggestions for low-cost advertising for your store. I think two of the three are great ideas but one I really wouldn’t spend much time on. Read the whole post.
Suggestion one is to get involved in social media. We’ve been on Facebook, Pinterest and Twitter for years and definitely get sales and customer engagement from these sources. We also have a Google + page but haven’t seen anything result from that. The one thing you have to keep in mind is that these venues, while “free”, require something else that is very valuable: your time. Remember that these platforms are called SOCIAL media for a reason. You can’t be social by showing up every couple of months, asking people to buy something and vanishing again. No one will take you seriously and you will probably do more damage than good.
If you are going to hop into social media, I recommend starting with one platform and building it. Facebook is a great place to have conversations with your customers and also to promote your products. You should set aside at least a half hour in the morning to post something of interest to your customers that isn’t sales related and only post sales items every 4 or five posts. Make sure that what you post is of interest to your customers. Get them involved. Ask them questions.
McVan suggests doing advertising on Facebook but I think the verdict is still out on how effective advertisements for Catholic products are on Facebook. Maybe we just haven’t figured out how to create the “right” ones but our success with ads has been minimal. Our posts produce far more engagement and website traffic.
If you have beautiful pictures of your products, then growing a following on Pinterest will be worth while. Pinterest is a virtual bulletin board where people post, organize, share and comment on images of things they like. You don’t have to spend as much time on the site but you will have to find pictures that are eye-catching and share-worthy. Think of Pinterest as a photo portfolio where you show off your best.
QR codes are two-dimensional barcodes that you have probably seen on advertisements and fliers. They have been around for over ten years but there is a debate right now about how useful and effective they are for marketing. Some people think that QR codes are a dying marketing idea. Others don’t. In this case, it’s the same person.
Personally, I think you need to consider your market. Catholic shoppers tend to be older and probably not as tech-savvy as younger shoppers. QR codes require not only a smart phone but also that you find and install a QR code reader on the phone. They also require that you create a website that plays nicely with a smartphone so that if someone actually scans your QR code, he can use your website. Those are a lot of technological hurdles to overcome.
Blogging requires more of an investment than other types of social media and has a better return than I think you would get from QR codes. Remember, that like other “free” social media, you have to take your time into account. You also will have to spend a little bit of time setting up the site and writing regular posts so that people keep coming back. If you are interested in blogging but don’t have any idea how to start, Michael Hyatt, former CEO of Thomas Nelson, did a video tutorial that will get you up and running with a self-hosted site and your own domain name. This costs a little bit of money each month but gives you flexibility in what you can do with your site. You can also get a completely free site at Blogger.com or WordPress.com.
What do you think? Have you tried social media or QR codes? What was your experience? Feel free to leave questions or tips for others.