Recently I visited Big 5 Sporting Goods to find a baseball mitt for the kids. I’m left-handed and much to their loss, none of my kids are so they can’t use my old mitts.
Amazingly I was able to find a very nice leather mitt that wasn’t made in China.
At the counter there was a sign offering buy 1 get 1/2 off a second burrito at Chipotle with any purchase over $50. What do Chipotle and Big 5 Sports have in common? Nothing, except for sharing a parking lot and a desire to increase sales.
So take a look at the businesses around you. Are there any that you could put together such an agreement with? We’re all looking for more sales and in this case, it really is a win for both companies – Big 5 gets larger orders and Chipotle gets people coming in and ordering food for two instead of one!