In March Christian Retailing reported that Christian publishers saw a “large spike” in the purchase of digital books following the Christmas frenzy over e-readers like the Nook and Kindle. Baker Publishing Group saw a 300% increase in sales during the week following Christmas compared to the entire eight weeks beforehand. Nathan Henrion, National Account Manager for Baker, said that he expects e-books to account for 9.5% and 10.5% of all sales for the company this year.
Zondervan spokesman, Tara Powers, said that “We also saw a lift in sales of both frontlist and backlist titles because of the e-book influence during Christmas.” Powers also expects total e-book sales for the company to double this year.
Meanwhile, most Catholic publishers are still trying to decide if and when to get into digital publishing. What are you waiting for? This isn’t a passing fad! You really should contact us at Catholic Digital Services about getting in gear.